Business Plan competition results from Wharton

The Wharton Business School “Business Plan competition” was highly popular during those long gone dotcom days. It’s still around though, and here’s an article on the 2003 results. The winner? PAWS Pet Insurance. Which is a bit dissapointingly American really. Pet Insurance in the UK has been thriving for at least a decade, so all this business plan proposes is taking an idea from over here and implementing it over there…. how dull!