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Bill Gates is off again

and this time it’s serious…


I found the article about Bill Gates’ new project Longhorn online – it’s all in the wider context of what Bill is up to and how he’s changing. This is important stuff in my view which could change the way we perceive of PCs. The thinking makes sense and it will be interesting to see how they implement it. The reality is of course that no-one else is really in a position to do this in the PC market, although I think someone with a lot of nous (http://www.dictionary.com/search?q=nous&r=2) like Sky potentially could create something pretty interesting off set top boxes. Quote from the article –

“If this enormous undertaking succeeds, it will make computers more personal than ever. Equipped with Longhorn, your PC will keep track of how you work, whom you talk to, what sites you look at, how you make documents and whom you share them with, which data on the network are yours–making all those things easier.”

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Go to www.introducingmonday.co.uk for a great illustration fo how the internet can humble even the most serious of “brands”.

When PWC Consulting changed their name to Monday, they registered every name with anything vaguely related to their new Monday “brand”, as large corporates are wont to do. This included www.introducingmonday.com , but unfortunately they forgot about www.introducingmonday.co.uk

Heheheh

Andy

P.S. This is why big corporates *hate* the idea of new domain name extensions such as .shop, .club, .mp3, .family or whatever – if there was a .family extension in the official domain name system you can bet who would claim they had rights to http://www.mcdonalds.family – yes, that’s right, Ronald and his proud burgers, rather than Morag McDonald and her 43 offspring in the Hebrides…

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My friends Charles and Ruth Simspon have quit the London race-for-success-through-accounting-irregularities and moved to Languedoc to run a vineyard. They have the support and advice of top wine man in the region James Herrick so they’re worth watching. Here’s their first review.

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